What About Franchise Loyalty?

How does a franchise creat loyalty with it's customers? When you travel and want a quick fast-food meal, you may look for a familiar logo because you fell that the quality will be more or less the same as it is back home. That works to the advantage of the franchise owners when it comes to out-of-towners and other casual buyers.  But for them to keep their local customers they need to add friendliness, smiles  and cleanliness to their local store's personality.

You can develop a store personality that that customers will remember and if they like it, they will keep coming back. The same goes for other types of franchises and those that work with business clients. If they see a specific professional personality they will feel comfortable and continue purchasing from your fanchise business. The franchise home office gives you the basics of the franchise operations but it's up to you to create the lasting loyalty with the customers and clients. A franchise is like any other business when it comes to pleasing it's customers and creating loyalty.

Barry is business & franchise coach that only charges by the hour (no contracts) and has 6 published business books available everywhere. www.idealetter.com