Keep Marketing

Many smaller businesses go through slow periods at certain times of the year. Instead of not marketing at all use what resources you have to target new ideas for your regular customers. There are the people who buy from you on a regular basis and are most receptive to you. Offer special deals on slow moving products and services or other perks to keep cash flow moving in the front door. You can also test new products and get feedback on any interest in them. Your marketing during slow times will keep your message infront of any potential customers and clients who are ready to make a purchase.