Your Competitor's Website

When was the last time you checked some of your competitor's websites? You should be doing this every 30 to 60 days to see what's new. When they announce something new or a special sale they usually put it on their website first. It's better to find out sooner there than have a customer tell you when it's too late to react. You need to do this yourself or assign a trusted employee to it and report back to you on any changes. You can be assured that if they are smart they will be watching your website also. Know what's going on in your target market by watching what your comprtitors are doing and how they react to your changes. The few minutes it takes to check their website can save hours of headaches later.