Old Before New

Of course we all want new customers and spend a lot of time and money going after them. But don't neglect the current customers you have that provide repeat business and referrals. These are the ones that support you in tough economic times.

Thank them for their business and never have a sale for new customers only. Ask them for feedback and have a suggestion box on your website. Don't ever let them feel that you are putting a new customer's needs before theirs. If you haven't heard from them for a while call or email to stay in contact. Putting old before new will create stability and growth for your business.