If You Say It - Do It

You can build loyalty and trust with customers and clients when you follow through on what you say or promise. If there is a critical delivery deadline then make sure the product arrives on time. If you know in advance that it's not going to make it, don't say that it will. You are better off risking loss of the order than losing trust. You can always get another order but trust is difficult to get back.

Returning phone calls and emails on time or at all is another "Must do it" situation. Even if you don't have the information let them know that you are working on it and didn't forget them. It's like telling someone that you will meet them at a restaurant for lunch and not showing up, call or text to say that you can't make it. What are the chances that they will trust you next time. Be honest and don't say what you can't or won't do. People will remember and your business depends on it. More ideas in my book "The Jelly Bean Principle"