Offer First Class

Many people feel that first class products and services are just not worth the money. But there is another group of customers who are willing and eager to pay the premium price for that something extra. It may be higher quality or personal service but they want it. Here are premium ideas that come to mind:
.First Class airplane seats
.Luxury cars over economy models
.Spa resort over a budget motel
.Wedding planner over eloping
.Limo rather than driving yourself
.Designer purses over discount handbags
.Lawn maintenance service over DIY
.Personal trainer over a home treadmill
.Custom built home over apartment living
And the list goes on to whatever you can create that will appeal to high end buyers. The number of sales may be lower but the profit percentage will be higher. More on offering first class in Chapter 58 of my book "The Jelly Bean Principle"