A recession or economic slowdown is not the end of the world although it may seem like it. Learn to cope and forget what competitors are doing. Here's some ideas:
.Don't go price reduction crazy
.Promote, Network, Promote
.Outsource more and save
.Cut costs but slowly and cautiously
.Add related products & Services
.Reduce inventory but not too low
.Don't stop marketing
.Reduce travel expense and use webinars
.Focus on great service
.Watch for disappearing competitors
.Negotiate longer payment terms
.Keep a positive & optimistic attitude
.Smile even if it hurts
Saturday, September 18, 2010
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