Your Target Market

Once you've established who your best customer group is, stay in contact with them. Prospects and customers will not always respond to the first thing they see and have to be reminded. Make an offer or present a new product in your advertising and direct mail that encourages action and sales. Change your offer each time you present it so it's fresh and new. Also look for ways to expand your target market and add new potential buyers. The larger your target market the faster your business will grow.