Email the Media

Let the media (radio-TV-Newspaper) know that youare an expertin your industry and willing to share it. Find a list of them on the web and email the editors and reportersw about every 3 months. Your email should consist of 2 short paragraphs describing yourself and what area you feel you are an expert in. Offer to be interviewed about your expertise any time a newsworthy subject or news comes into their newsroom. Include your cell number and be available 24/7 because if they can't reach you on the first call they may not try again. Your name and business will get mentioned in the broadcast or story that they use. It will not only make you look like an expert but give you free publicity. More ideas in my book "The Jelly Bean Principle"