Underpromise & Overperform

Find out the minimum requirements that your customer needs when making a purchase or placing an order. Then decide how you can offer more at little or no cost to you. Even a little more than expected can result in a happy, content and return customer. If they need a faster delivery than normal and you provide it without charging a rush fee you will get positive feedback and likely referrals. In today's economy that extra value can go a long way in creating customer loyalty. Always look for ways to oveperform cheerfully and your business will grow and profit from it. More ideas in my book "The Jelly Bean Principle"