The consumer has many choices when it comes to spending their money. Why should they consider a small store over a large corporate chain or discount store? Here are some ideas that build loyalty in small stores or businesses.
. Better all-around customer service
. Well informed sales staff
. Owners on premises & available
. Every sale is very important
. People you can get to know
. Unique products not available elsewhere
. Faster check-out or payment
. Comfortable store layout
. Easy returns & exchanges
. Special orders are welcome
. They know your name and use it
. No corporate bureaucracy
. Quick decisions can be made
. Consistent quality & prices
If your small store is missing any of these, get to work on improving your image today. You can & will survive any economic slowdown with loyal repeat customers who will also send referrals. But to get that loyalty you must give them the feeling that their business is valued and appreciated.
Friday, May 14, 2010
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