Customers and Loyalty

When it comes to loyalty and repeat business any small business owner knows they go hand-in-hand. But many times it goes even further than repeat business and sends you referrals who become new customers. This was Starbucks concept when they started and how they grew so big. The did very little advertising and relied on word of mouth publicity. Their marketing was great friendly service, a welcome environment and premium products regardless of price. People will pay a little more if they feel they are getting more. It's your job to provide that "extra value" and make sure that they know it. In the cutthroat price discount wars a small business really can't win, they may only be able to barely survive. Why not abandon price cutting and spend your time and money on making your product, service and shopping experience better, a lot better. Loyal customers who send referrals are the most powerful marketing that you just can't buy. "Service them and they will come"