Another Place to Use Your QR

Every business should have a QR (Quick Response) and use it on most litereature and packaging. They are free and you can get your unique QR at several sites. Don't ever pay for it if the site requests payment and just go to another. Just search the internet for "Free QR" and choose one to sign up, it takes only 5 minutes. Once you sign up, decide where you want to direct people: your website, a video, a text page or anywhere that has a link to it. It's just another no cost marketing tool you should be using.

One place to use your QR is on gift cards if your business has them. Put it on the back below the magnetic strip or anywhere if you are using the new smart cards. The reason to put it on gift cards is when someone gets it as a gift they can see what your business offers, hours of business and anything special if you connect it to your website. This can also help people who buy the gift cards at grocery or drug stores decide if it's the type of business they want to give as a gift. I'm always surprised that people don't use their QR everywhere because it's free and so is the app that connects it.

Barry is a marketing speaker and business coach by-the-hour (no contracts). www.idealetter.com