Want to Have a Retail Sale?

Here are some ideas for planning a successful sale that your competitors may not be doing.

*Choose a name for the sale that will generate interest and curiosity
*Make sure you have enough stock of the sale items
*Have sale merchandise fit the name of the sale
*Price reduction should be at least 25% and higher if possible
*Popular best sellers work best for a sale and people will come to see what else is reduced
*Have a time limit for the sale, no more than 10 days is best
*Have big displays near the entrance of popular items on sale
*Have a lot of window and in-store signs
*Have a costumed character with a sign by the street
*Use newspaper advertising and a map to the store
*Post sale announcements on all social media
*Mail announcements to everyone on your mailing list
*Have related items grouped together and even bundle some of them
*Have signs at the checkout prior to the sale start date
*Let VIP customers into the sale early
*Decorate outside if possible to attract attention
*Extend OPEN hours a little and let people know
*Ask suppliers for extra product on consignment for the sale
*Ask suppliers for big displays that you can use free
*Do something outrageous and alert the media
*If you think you will run out of some items post "While Supply Lasts"
*Have fun, make money and smile a lot!

Barry is a marketing speaker and trainer, www.idealetter.com