The Baby Boomer Market

We are entering the era of millions of retiring Baby Boomers, many with disposable money and time on their hands. A lot of them will be leavin the Midwest and Northeast where they had their careers and raised their families and headin South and Southwest. They will have many needs and wants in those new areas and the money to pay for them. Some smart business people will provide those products and services in the new areas and market them to the arriving Baby Boomsers.

One of the secrets to cashing in on the Baby Boom market is to get there early and be already established when the stampede arrives. Most will settle in cities of 50,000 to 70,000 people with less traffic but still all the wanted services. Few will select small towns and rural areas which have limited medical services and transportation options. They want to enjoy the rest of their lives which could be very lengthy. Once the boom starts it will last about 15 to 20 years with new Boomers entering the segment.

Some will not want to work while others may seek part time jobs to occupy their free time and earn some pocket money. They will also have much time available for other activities, trips, classes and anything that's fun for people in their 60s. They will want quality products priced fairly and convenient. You will not outsmart this group because they have lived long enough to know real value. Show them that you really care about them plus make it easy to buy and the word-of-mouth publicity will travel fast.

Barry is a business speaker and trainer who has started and operated over 20 businesses. www.idealetter.com