The 10 - 4 Rule

I heard about the 10-4 rule from an audio book about Zuckerman's Deli and realized it was a darn good idea, so I want to pass it on. The rule is this: when you are in business and a customer or client comes within 10 feet of you or any of your staff, must make eye contact with them and maybe a small smile. This lets them know that you are aware of them and will be with them shortly. Even in passing when you are not going to do any further contact that eye contact tells them you appreciate them being there.

The 4 in the rule means that when you come within 4 feet of them you will greet them or say something rather than just ignore them. It will put them in a comfort zone of being appreciated and wanted in the current situation. A simple hello (with a smile) or that you or someone else does will help them relax and will buy a little time and lessen the waiting tension of your visitor. After working so hard to get people into your business you don't want anyone to leave because no one paid attention to them. Try this rule and see if it works for you and your business.

Barry is a business speaker, author and business marketing consultant who only works by the hour, no contracts.  www.idealetter.com