One of the success secrets of co-branding is finding two or more businesses that fit togetherwell. You will want to add only brands that will compliment each other, not cannibalize, each other. The goal is more sales, not the same or less. Here are some businesses that will work well together.
*Deli (or pizza) and ice cream store
*Florist and candy store
*Shoe repair and clothes alterations
*Veterinarian and pet wash
*Printer and office supplies
*Roof repair and house painter
*Financial planner and tax services
*Bakery and coffee house
*Motel/hotel and restaurant
*Convenience store and donut shop
*Handyman service and carpet cleaner
*Quick oil change and tire store
*Travel agent and luggage store
*Camera shop and photo frame/scrapshop store
*Shoe store and specialty clothes
*Real estate agent and moving company
*Exercise equipment and health food store
*Caterer and liquor store
Barry is a speaker/trainer on marketing and customer service. www.idealetter.com
Tuesday, January 7, 2014
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