Monday, January 20, 2014

Create Loyalty

We all want our customer's loyalty but are we willing to do what's necessary to create it? You must make the  effort and establish an environment that makes the customer experience better than competitors. Here are some ideas:

 *Always say Thank You
 *Have high value perception
 *Ask their name and use it
 *Fast payment options
 *Convenient business hours
 *Rush service or orders without extra cost
 *Stock specialty products and services
 *Perks for regular customers
 *Resolve problems quickly
 *Smile a lot
 *Have knowledgable people available
 *Have an outstanding guarantee
 *An open-door policy for questions
 *Use customer suggestions
 *Never ever lie to them

Barry is a speaker, business author and trainer.  www.idealetter.com

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