Why You May Lower Prices

Here are some reasons why you might consider lowering your prices:

*Supplier cost is now less
*You're getting larger quantity discounts
*You're offering larger quantity discounts
*You have found a lower cost supplier
*Manufacturing costs reduced
*Getting prompt-pay discounts
*To meet competitors prices
*Gain more market share
*Products becoming a commodity
*Using products as a loss leader
*To move excess inventory
*You've downsized your staff
* you've reduced operating expenses
*Technology has forced prices lower
*Increase sales to sell your business
*Clear out obsolete products
*For an advertising campaign
*You are outsourcing at a lower cost
*you just want to be nice (not really)

More on pricing strategy in chapter 9 of Barry's book "90 Days to Success as a Small Business Owner" available in bookstores and amazon.com