In many
kinds of businesses employees do not have the opportunity to interact and meet
customers as those working in a restaurant. The fact that the customers are
served within the company, allows owners to have the capacity to interact with
their clients, understand their behavior and develop little tricks that can
increase their sales and those of many other types of businesses.
1. Help people stop thinking about money and more about what they are getting
Use flowery descriptions for your products and services:
2. Set the right mood
Several studies demonstrate the effects that music has on our behavior patterns. As described in this post ¨ Benefits of Listening to Music at Work ¨ music can help reduce stress, establish a rhythm of work, increase our productivity, among others. Likewise, music can help increase sales of your business.
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates way people act and take decisions by which, to excite about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
1. Help people stop thinking about money and more about what they are getting
Think what you do when you go to a restaurant for the first time. If you do
not know the dishes on the menu, and no matter how money affects your decision,
you start comparing prices between products to see, which seems to be the better
deal. The restaurants have started using these two methods to get people to
focus more on the product than the price:
Get rid of the $ signs:
In the minds of clients, the dollar signs are linked to money, therefore
the dollar sign before the price may ward off customers from expensive products
or services. In a certain taking away this symbol eases the psychological effect
of money in buyers. Reason why, from diners to high-end restaurants, it's the
rule of thumb to leave the dollar signs out.
Use flowery descriptions for your products and services:
How many times have you gone to a restaurant where the wide variety of
dishes whose name does not tell you anything, hinders your ability to choose a
dish. Forcing you to ignore all those dishes you might like because you're not
sure what they are. Then you either order a dish you already know, or you end up
basing your decision on its price.
The solution is simple, what you should do is to delight customers with
what the product is and distract them from focusing on the price. Therefore, by
using short, flowerily and convincing descriptions you can focus costumers´
attention on the dish causing customers to put aside the price which can lead to
customers paying $ 20 for a salad, without feeling bad about it (of course if
the product meets the expectations generated by its description).
2. Set the right mood
Several studies demonstrate the effects that music has on our behavior patterns. As described in this post ¨ Benefits of Listening to Music at Work ¨ music can help reduce stress, establish a rhythm of work, increase our productivity, among others. Likewise, music can help increase sales of your business.
Although music has a psychological effect on people, we should use it correctly in our favor. A study from Loyola University estimated restaurants and stores that played slow music saw a 38 percent increase in sales over stores that played loud or fast music. The fact that the music is swift and strong accelerates way people act and take decisions by which, to excite about buying something or not, in the absence of many positive factors that make the decision obvious; the decision will tend to be negative.
By Deimar
Gutierrez
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