One or More Trade Shows

 

Everyone in business should attend at least one event in their industry or association every year. More if possible, but one is mandatory to stay current and learn new innovations and changes that are alreday here or coming.  You will not only find out what's new but meet your current suppliers and yes, your competitors who are just trying to be successful just like you are. There may be something happening in your industry a thousand mile away that you bring to your business area. 

 

Smart show management will not only present industry information but also educational sessions on general business and marketing. What good is it if your know everything about your industry but don't know how to market it. Attend as many general sessions, workshops or keynotes as you can and meet the presenters afterward. Find ways to use what you learn in your business and stay on the cutting edge of your industry. Your customers and prospects will respect you as an expert and it will create more loyalty. People want to do business with someone who has the latest answers. Find the funds somewhere to attend trade shows, expos and conventions. Plan way ahead, make the commitment and you will see that it will be money well spent.

 

Barry is a convention and trade show speaker on marketing and business growth.