Social Skills Really Do Count

Making customers’ and prospects’ experience in dealing with you, your associates and employees pleasant and professional is what will make them come back again. A difficult and non-caring attitude may override the product or service that they are buying. Being friendly, helpful, knowledgeable and attentive is the secret to acquiring customers and clients, plus keeping them. We all have to live and work on the same Earth so we might as well get along with each other and make everything run smoother. This part of any sales tranaction can be more important than you realize.

A candid and unresponsive demeanor is expected in business and you could put your business at risk. People will remember the overall transaction experience long after any low price or quick delivery. If customers dread calling or visiting your company because of how they are dealt with or treated, they may shop elsewhere. And once those competitors of yours show more empathy and understanding you can kiss those customers goodbye for good! Once a customer has left you it's almost impossible to get them back, even if they don't like their new experience. Make that extra effort to show that you care (even if it hurts)!

Barry is a business speaker & trainer www.idealetter.com