Your Business Name

Here are some ideas to consider when naming your new business. A little thought in advance will save you a lot of time and expense later trying to change it.

 *Make it more general in case you want to expand into more products and services later
 *Can the name be shortened into a nickname that's easy to remember
 *Is there an acronym the words can form
 *Check other languages to be sure that your name is not offensive
 *Make the name distinguish you from your competition
 *Ask freiends, relative and even strangers what they think of the name
 *See what the name looks like in different printing fonts
 *Check out what it looks like in different colors and multi-colors
 *Have back-up names ready in case your name is already registered by someone else
 *Use search engines to see what comes up when you search the name
 *Keep it short and easy to pronounce, if you like more more words use that as your slogan
 *How will the lenght & size of the name fit on business cards, literature, packaging and delivery vehicles
 *Avoid using other people's names, living or deceased
 *Never use slang or implied profanity in a name

Barr is a business and franchise coach/advisor by-the-hour (no contracts) that had started over 20 businesses. www.idealetter.com