Remember the Slogan

If you want people to remember your business make it easy for them. They may not always think of your company name but a catchy slogan or tagline can be the key. If you already have one use whenever you can. If not come up with one with the help of friends and associates as soon as you can. An effective slogan should be no more than 5 to 6 words long and be easy and simple to say. It should accent you benefits and what's in it for the buyer. Not "we have 35 flavors of ice cream" but " Happy days includes XXXX ice cream." Give them a selfish reason to buy your products because we all think 'what's in it for me?'

Once you have your slogan and are comfortable with it, you must use it everywhere and anywhere. The buyer's mind will accept repetition if it's pleasant and short. Have the slogan on business cards, product literature, labels, envelopes, letters, quotes and everything else you can think of. You can even answer your phone & emails using it. Try not to change it unless you are sure it's not working anymore or your business has big changes. You want anyone who has the potential to buy from you to think of you first. They may not remember your business name but they might remember the slogan.