Still Tough Times?

Many of us that own a business, regardless of the size, are still trying to recover from the recent Great Recession. Just because the national statistics say we are now out of danger means nothing to some of us. One of my favorite sayings is, "The recession isn't over until it's over for your business." Many of us have had to change how we actually do business because what we did before is gone forever. We have had to cut expenses, employees and products that no longer sell well. But if your doors are still open you have a chance to recover, so don't give up.

I am also trying to save one of my businesses that has changed in the past 3 years. Some customers have stopped using the products, some left for a lower price elsewhere and some have made us reduce our price and profit. I believe that with new cost controls and adding related products that our target customer also may purchase, we can become a profitable company again. It's not easy to hang on when bullets are coming from all directions but if you can, your business will become stronger when it recovers. Good success to all of you who fighting to save your business.

Barry is a business coach & consultant who helps businesses grow and solve problems and only charges by-the-hour, no long term contracts. idealetter@aol.com, www.idealetter.com