Superstar Employees

We all want the best possible employees we can get for the money we're able to pay but do we always take the time necessary to select them? You must remember that the people on your staff that have direct contact with your customers represent your total company. They are what can make you or break you, as the saying goes. They are the first ones that customers meet and create that "first impression."

If they don't please and WOW your patrons there's no reason for repeat business. And without customers and clients who remember your business, you're just another jelly bean in the jar. Great superstar employees on the front line and behind the scenes are the foundation of a growing, prosperous and successful business. Never underestimate their power in your company.

More in chapter 12 of my new book, "The Smart Guide to Starting Your Own Business" available everywhere.