Mail Your Customers

You should keep in contact with your customers at least once every 90 days if for no other reason than to remind them who you are and how to contact you. The easiest and most economical way to do so is through direct mail. It doesn't matter what type of business you are, you must do this or risk the chance of losing them to your competitors. Your competition is likely mailing or calling your customers as their prospects. Don't let them forget you or think you don't care about them.

In a retail business you might not keep a record of all your customers' addresses. If a restaurant, the same may be true. So how do you get those names & addresses so that you can mail to them? Have a drawing in your store or on your website that requires patrons to fill out a card or form with their mailing address. Add this to your mailing list and send coupons or special offers on a regular cycle. This will keep them informed and remind them wher to buy your products and services.

More in chapter 6 of Barry's book "90 Days to Success as a Small Business Owner" available everywhere