Keep Mailing to Prospects

I know it seems old fashioned and low tech but direct mail still works in many businesses to increase sales and response. You should, of course, fine tune your mailing list on a regular basis or if you're buying one don't use after 6-8 months. The post office even has a new service called "Every Door Direct Mail" which will deliver your message to every house in a zip code for as low as 14.5 cents each. If you can use this service it's a great bargain compared to other way of mailing. They will even print your flyer or post card at a competitive price. They want you to succeed so you will be a continual customer.

Direct mail gets your message in front of your prospect when you can't get an appointment. I have alwasy said "when you can't get your foot in the door, at least get your mail in there." Direct mail will get the easy customers first and give you  cash flow and time  to pursue the more difficult ones. Always have a new & sharp headline plus an offer that will make them take action quickly. You will only get a few seconds of their attention so make it worth thier while to keep reading. Never put too much information in your offer but just enough to get them to the next step. Keep mailing and keep getting new sales!

Barry is a new business & franchise coach & consultant by-the-hour, no contracts. idealetter@aol.com