It's New - Now What?

When you have a new idea that has developed into a product or service that you think will change the world step back and analyze your market first. Innovation is great but will it provide the ROI that you expect? Ask these questions before you jump in with both feet.

.Is it an original idea?
.Is there a broad need for it?
.Will buyers understand it?
.Who will buy this product?
.How often will they but it?
.Is the price affordable?
.Can you afford the marketing cost?
.What if demand gets big?
.Will you offer a guarantee?
.Who will manufacture it?
.What are your profit goals?
.What if it doesn't sell?

When you know the answers to these questions you may be ready to patent & test your new product. Once you have made the commitment give it 100% of your effort.