Saturday, July 24, 2010

International Web Sales

If you sell products or services all over the world, why not reach out to your international prospects. For a minimal cost you can probably translate your most common message into several languages. English is spoken everywhere but for many it's a second language. Make them more comfortable with at least one link page in their native language. Pick 2 or 3 of the most spoken like Spanish, Japanese, Chinese or German and have a link to a page for each one. Contact a local college and ask a student to translate each language for $20-$30 and load it on your site. The international marketplace is much bigger than just our North American customers. By reaching out in their language it will make foreign customers feel that you are a larger company and have other international customers. Create that little comfort zone for them and it should increase worldwide sales for your business.

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