Friday, July 9, 2010
A Bigger Impression
Here are some ideas to make your new business look bigger and more established than it really is. Instead of starting your invoice numbers with 0001 or 1001, try using 5 digits and a starting number like 22001. It looks like you've been in business for a while and have a lot of customers. If you have delivery trucks, number them Van #6 or #12, even if you only have one. It give the impression that you have a fleet of vehicles and a track record for your business. Give your first few customers a fantastic price in exchange for a testimonial on your products and service that you can show future prospects. These testimonials are better than any advertising that you can buy. No one like to be a guinea pig when there's no track record for the busines. Try to give a bigger impression, even if you're new, that you already have satisfied customers.
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