Email Marketing

This is the great new way of promoting your business in the 2000's. The cost is minimal and with the right message you get read and maybe even acted upon. But the message and the offer must be of "value" to the receiver so it's not quickly deleted. If you waste their time once you may not get another chance so be sure of what you are emailing before you hit the send button. Each time you email the same person the copy should be a little different or at least change the subject line. You should also give them a way to unsubscribe because you don't want anyone unhappy with you whether a customer or not. You can find many articles on email marketing and how to do it but if you follow the advice above you will always be more successful.