When you acquire a customer you make a promise to provide the best possible products and services at a high value. If you want to create lomg term loyalty with that customer you must keep delivering that high value and outstanding customer service All The Time. It takes a long time to build loyalty and trust and just one dumb mistake to destroy it. People are looking for consistency they can rely on and will expect it during every meeting and transaction. You must keep creating more value and never take thier business for granted. There is always a competitor waiting to lure them away. Let them know you care and show it. People buy and continue from people they know, like and trust.
Barry is a speaker for convention and conference on The Customer Experience and Building Business Relationships. www.idealetter.com
Friday, July 11, 2014
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