Are Your Changes Working?

Every business needs changes from time to time just to stay even with competitors. Many new ideas and changes can actually increase market share if they provide customers and clients with additional benefits. But not every change works exactly like you expect it to so it must be evaluated to see the results. These evaluations should be made shortly after the change is implemented and again a few months later. Change is inevitable but change that includes value and benefits for your target market is the most important and should be watched closely. Be sure that any changes are doing what they were intended to do.

Some questions to ask, after observing, about any changes made in your business are:
         *Is it working well?
         *What wasn't doing what was intended?
         *If you could change the change what would it be?
         *What other adjustments can be made
         *Should you eliminate the change or keep it?
         *Is it providing benefits and value for your target market?

Businesses that never change tend to be left behind in the market. We have seen many long-time business names and brands disappear when they didn't accept current technology and customers requests. People (your customers) want the newest and latest of everything and if you don't give it to them they will find it elsewhere.  So to survive you must change but changes must be evaluated to be sure they are working as intended.

Barry is a marketing & customer satisfaction speaker & author.  www.idealetter.com