Friday, July 25, 2014

Large Sale Follow-up

Making a large sale and enticing buyers to part with serious is difficult in the first place. But making sure that buyer is happy and satisfied is the next step to be sure that the sale lastas and referrals are made. This will also build and strengthen your brand for your growing company. Here are a few reasons why you should follow-up after a large purchase:

 *Avoid costly returns and exchanges
 *Avoid arguments that can result in credit card chargebacks
 *Damage to your brand and reputation
 *Builds a relationships for future business and referrals
 *Show that you really care and appreciate the sale

An after sale postcard or email thanking the buyer for their purchase is nice and can be done immediately. Then for large purchases a personal phone call or even visit is what make a bigger impression. But what do you call about or ask them, here are a few suggestions:

 *Are you using the product or service?
 *Are you having any problems?
 *Do you understand how it works?
 *Are you happy with your purchase?
 *Do you know who to contact if you have a problem?
 *Would you like me to cantact you again in a month?
 *Do you have any friends who may be interested in this product or service?
 *Do you have any other questions?

If there is a problem or question, this is your chance to resolve it quickly and bind a solid relationship that will last. Be very sincere and show empathy for any concerns they have. You want them to know that you are the only choice for this product or service.

Barry is professional speaker on Customer Satisfaction and Marketing on a tight budget. www.idealetter.com

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