Be Consisitent

People become loyal to you and your business because they like the way they are treated and feel that they are getting good value for the money they are spending. Another reason is because the product or service they are receiving can be relied on to do the job they expect it to. It must do what it is supposed to do every time not just most of the time. It's that consistent value and outstanding service that will build loyalty over time. So you don't want either to fall short even once or it will create doubt in the buyer's mind.

A loyal customer wants to know what they can expect from your business and get it EVERY time and in return you may get their loyalty. It takes a long time and consistent above average experiences to build that loyalty but maybe only one bad experience to destroy it. Don't ever let that bad experience happen and keep all customers feeling they will always get that consistency they want and expect.

Barry is a Customer Experience Trainer & Speaker that will travel to your event or business anywhere safe in the world.  www.idealetter.com