Startup Blues

When opening a new business of any type, nothing will happen without marketing. Everything else is useless without customers and clients to support your business. You must tell your targrt customer group who your are, where you are and what you can do for them. They also need to know why they should consider buying from you when you have no track record. And you must tell them over and over again. Here are some ways you can use marketing to promote your new business.

 *Have your website up and ready (yes you need one)
 *Send direct mail announcements to potential customers/c;ients
 *Conside small yellow page ads, print and online
 *Distribute coupons and special offer flyers
 *Send press releases to newspapers, radio & TV
 *Join or visit many networking groups
 *Be a free speaker at networking, Rotary or chamber meetings
 *Hang up Opening Soon posters and banners
 *Hand out LOTS of business cards, everywhere
 *Find cross-promotion partners
 *Place ads or announcements in trade journals
 *Join or vist your local Chamber of Commerce
 *Use a welcome wagon of new business service
 *Send an every-door-direct mailing to closest areas
 *Consider billboards if they can reach customers
 *Get list in web search engines
 *Tell everyone everywhere about your ne business

Barry is a speaker, author and business coach who helps new businesses get started on their way to Success.