Host a Seminar

If your customer and prospect base is within 100 miles of your location, why not share your industry knowledge? The advantages are a person-to-person contact, they will receive new knowledge and they will meet your staff and see your company. Here are some ideas to consider:

 *Make it Free to attend
 *Keep time limited to 2 hours or less
 *Make it educational, not a sales pitch
 *Try to get outside experts & speakers
 *Send a formal invitation or call
 *Make follow-up calls to confirm attendance
 *Offer to pick up anyone coming over 25 miles
 *Serve some type of refreshment
 *Remember they are your guests
 *Select attendees carefully (qualified buyers)
 *Have them leave with something (literature, sample etc)
 *Try to setup after seminar follow up dates
 *Have a question-answer period
 *Be available after the senimar for more questions
 *Ask if they would attend another seminar in the future
The cost is low but the rewards can be additional business

Barry is a speaker, international business author and business consultant for new businesses. www.idealetter.com