Value is Everything

When you can't compete on price and still make a profit, let value take over. Increase the value of your product or service and price will become secondary or less. Add quality and perks to what you're selling that's something your competitors are not offering. Value buyers are more likely to be repeat customers and send referrals which will build your business faster AND make a profit. Price only comes into play when the customer doesn't see a higher value. Competitors who only sell on price feel they have nothing else to offer. Choose the value route and worry less about the price choppers.