Don't give up on customers you have lost because some may come back with a little nudge and a smile. Give them a little time and then try to win them back.
.Make a most-wanted list of the important lost customers that you want to pursue first
.Find out why they left. If they don't respond to a phone call or voicemail try sending an email. Let them know that there is no obligation and please tell you why they left
.Ask for another chance and guarantee that you will rectify any previous problems and keep an open door to any of their concerns
.If you win them back make them a high-priority account and you or someone on your staff interact with them ofter to see how you're doing
Tuesday, October 5, 2010
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