Street Smart Ideas

So where do you find these "street smart ideas" to make you a leader rather than a follower? They are all around you, just take the time to look. When you visit another business observe what you like and don't like about how they operate and treat customers. It does matter whether it's a difeerent industry than yours, ideas are easily interchangable. Also, check out many different websites to what is attractive and informative that you can use on your site. Check how often they make changes to their site especially to the home page. New ideas are everywhere and you just need to pay attention.

Some of the largest corporations in the world never had an original idea or innovation. They just enhanced, improved and did massive promotion of ideas they found elsewhere. When you see something at another business that you feel that you can use in your business think of how you customers and prospects will perceive it. Then make adjustments to the idea so it fits you business. New ideas that can benefit customers, provide better service, reduce costs and increase profits are everywhere if you are observant and ask questions. More on this in chapter 92 of my book "The Jelly Bean Principle"