Wednesday, October 13, 2010

Create Loyalty

Here are some ways you can create customer loyalty:
.Always thank them for their business
.Have convenient business hours
.Fast check-out and payment methods
.Use their name often and smile
.Reward regular customers
.Have an open door policy for questions
.Welcome special orders and changes
.Rush service at no extra charge
.Outstanding front-line customer service
.Give a little extra every time
.High value perception
.Friendly refunds and exchanges
.Ask them for their product input
.Show empathy for their concerns
You will notice that price is not listed here because a low price does not create loyalty. More on loyalty in chapter 18 of my book "The Jelly Bean Principle" at amazon, kindle & others

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