Ten Marketing Mistakes

1. Trying to outsmart the market-You can't make customers buy but you can change your offer
2. Loss of focus-failure to pay attention to your customers objectives instead of your own
3. Lack of marketing-You must keep promoting your products and services in good and bad times.
4. Underestimating repeat business-the only way to grow your business and survive in tough times is repeat customers
5. Poor customer service-treat customers with honesty, promptness, respect and a smile.
6. Failure to test-whether it's direct mail or launching a new product, monitor the early results before you make a big investment
7. Give up on publicity-free promotion for your your business does not happen every time keep trying with new ideas
8. Failure to watch competitors-Know their changes and offers when or before they make them. Check their website often.
9. Failure to change-when the market changes don't just sit there and watch, be on the cutting edge
10. Not being street smart-everything doesn't happen like the textbook, learn and succeed by doing