Friday, June 18, 2010

Stand Out From Competitors

Here are some ideas from my book "The Jelly Bean Principle" (Softcover & Kindle) to make your small business the best it can be and attract new customers and clients.
.Offer First Class products or services for those who want the very best
.Constantly look for ways to build customer loyalty
.Know what your competitors are doing
.Expand your target market whenever possible
.Put a little "Green" in your business
.Ask for new ideas from everyone
.Be available when customers need you
.Meet with your staff regularily
.Create word-of-mouth publicity with OUTSTANDING service
.Hire superstars who beleive in your goals
.Sell Made in America whenever possible
.Don't be too busy to talk to your customers
.Change your website often and add new ideas
.Vist your industry trade show at least once a year
Many more ideas in the book but the main thing is to do something and not just stay the same. Status Quo is OUT and change is IN.

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