Monday, June 21, 2010
Speak for Publicity
Being known as an expert in your industry will always give potential clients and customers more confidence when spending money with you. Develop a 20 to 30 minute speech loaded with information, stories, case studies and even a little humor. There are many organizations that need speakers for regular meetings and although most won't pay a fee you will get a free meal and welcome publicity. Speakers call it the "Rubber Chicken Circuit" and it's a great place to network and meet new people. Some places that you can call or email to offer your topics are: Rotary Clubs, Senior Education, Chambers of Commerce, BBB, military bases, libraries plus local schools and colleges. Many of these speaking engagements will lead to new business or paid speaking events. There's no better time to start than now!
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