Co-op Marketing

If you give a lot of business to a select few of your suppliers, why shouldn't they help you make more sales. Ask suppliers to share the cost of mailings and promotions to help you get more business. You can offer them a signed agreement that says you will guarantee that 90% of that new business will use their product or service. This assures them that their effort and expense will pay off. It also creates a bond that will come in handy if future problems arise. Working together will always produce more positive results than working alone. It's another win-win situation!