Direct Mail Still Works

Correctly targeted mail advertising can still produce profitable results for your business. Using an attention grabing headline and colorful graphics will get prospects to read mail advertising rather than discard it. But you also need to make an attractive offer that requires action right away to make it work completely. Write, read, edit and rewrite your copy until it's the best it can be. Encourage prospects to visit your store, call your toll free number or go to your website where they can make a purchase or get more information. Use direct mail often and monitor your results to fine tune future mailings. Direct mail should be in your marketing mix to achieve maximum profits.