Why Shop at a Small Store

The consumer has many choices when it comes to spending their money. Why should they consider a small store over a large corporate chain or discount store? Here are some ideas that build loyalty in small stores.

. Better all-around customer service
. Well informed sales staff
. Owners on premises & available
. Every sale is very important
. People you can get to know
. Faster check-out or payment
. Comfortable store layout
. Easy returns & exchanges
. Special orders are welcome
. They know your name
. No corporate bureaucracy
. Consistent quality & prices

If your small store is missing any of these, get to work on improving your image today. You can & will survive any economic slowdown with loyal customers who will also send referrals. But to get that loyalty you must give them the feeling that their business is valued and appreciated.