You're spending hard-earned money on advertising & Direct Mail so it should do the job that you expect it to do. Sharp to-the-point copy can entice a prospective buyer or client to take action and possibly make a purchase. But will they ever get to that great copy without a Great Headline to draw them in? It's been said that you only have person's attention to your ad for less thatn 3 seconds. I don't think it's even that long, so there must be something to grab and hold them. That something is your Headline which is the first thing they see. Experiment with different ones and ask co-workers, friends and even people you don't know what grabs their attention. Here are a few headline ideas you can use or modify to fit your business.
.Parents Read This!
.Painless Dentistry
.Fast $3.99 Lunch
.Wanted: Clogged Drains
.No Down Payment
.Free Installation
.15 Minute Oil Change
.Hair Salon-No Waiting
.Free Delivery & Set-Up
.Homeowners Beware!
.Child Safe Toys
.No Baggage Charge
.Free Gift Wrap
The list can go on & on until you find the right one to attract you future customers. Once a headline works stick with it but if it's not working try another one. 104 more ways to stand out from competitors are in my book "The Jelly Bean Principle"
Wednesday, December 16, 2009
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