Tuesday, December 29, 2009

Samples Make Sales

When you put your product or a sample of it in your customers hands it will sell itself. Would you even consider buying an expensive car without driving it first? When your customer experiences a product first hand the are no longer taking your word for the quality they can make their own decision. This also eliminates buyer's remorse and less returns & exchanges. If you're selling a service or on the web show a video of someone using it and giving a testimonial. Let people build confidence in you and your products or services by being involved in the selling process and touching samples of the product. Make samples a part of your marketing mix and watch sales increase. 104 more ideas in my book "The Jelly Bean Principle" Follow me on Twitter.. BTauthor

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